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Natural Beauty


From the most carefully hand-picked ingredients to original formulas designed to enhance the overall health, feel and look of your hair,  we will continue to bring you high-quality products infused with natural and organic ingredients and uphold the integrity of our brand. 


  • Specially formulated with vitamins, antioxidants, proteins, and fatty acids

  • Infused with Certified Organic and Natural ingredients that nourish condition, moisturize and strengthen hair 
  • Free of harsh alcohols, dyes, and petroleum
  • Optimizes the opportunity for hair cell growth and less breakage with continued use
  • Enhances ability to have healthier, softer, more manageable, and shinier hair
  • Leaping Bunny Certified (Cruelty-Free)
  • Dermatologist Recommended
  • Does NOT contain:
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Hair 180º products are hand-crafted for high-quality performance and to speak to your senses. 

  • We optimize the overall look and feel of your hair with hand-picked natural and organic ingredients like organic jojoba oil, panthenol, unrefined shea butter, organic avocado oil, and organic hemp seed oil.

  • Our phthalate-free fragrances, coupled with natural and organic ingredients, allow you to experience a beautiful sensorial journey every time you apply our products to your hair.

  • We also want to speak to your sense of compassion. We are huge animal lovers! Hair 180º products are cruelty-free and Leaping Bunny Certified. 




created Hair 180° in 2012 due to the frustration I experienced with trying to find hair products for natural hair comparable to one I had been using for years. I was looking for products that promoted healthy hair and did not contain harsh chemicals, drying alcohols, or petroleum, and performed as described on the label. After seeing me spend several hours in beauty supply and drug stores looking for quality ethnic hair care, with my cosmetic dictionary in hand, my husband encouraged me to create my own products. As I began to formulate and share my product creations with family, co-workers, and friends, I soon recognized that my quest to fulfill a personal need quickly catapulted me into developing a product line for men and women who were also seeking quality products for their hair. After endless hours of research, lab tests, field testing, and consumer surveys, I took Hair 180º to the marketplace. Since the inception of Hair 180º, my heart’s desire was to create hair products that would nourish the hair through the use of antioxidants, fatty acids, raw butter, and vitamins. With God’s wisdom, I believe that my desire was fulfilled. Whether your hair is straight, curly or coiled, Hair 180° products assist with hair maintenance and styling, and promote overall hair health without the use of parabens, petroleum, harsh alcohols, sulfates, or silicones. 

​-Nikki Rushing, Owner

Best Sellers


Lydia C

Hi Nikki, I have started using one of shea butter products and looking forward to trying others that will work well with my natural hair. My mother (in LA) and brother (in TN) are also trying the 180 hair products and so far, are seeing good results. Congrats to you and your husband for staying the course and making it happen.

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